And as you equip your listening rooms with today's finest speakers, amplifiers and outboard gear, you must remember that the cables you use to connect your system are equally important, and can affect your audio in a profound manner.  Simply put: Cables are audio components. And when you focus inward, down to the atomic level, to the heart of the cables' center conductors, differences in the capabilities of various metals used in audio cable construction actually become visible.  Deep inside Zaolla's Ultra Pure Solid Silver center conductor, the reasons that some cables sound better than others becomes crystal clear. 
 

Let's Make One Thing 99.9997% Clear

To create our Ultra-Pure Solid-Silver conductor, pure molten silver is poured into specially heated molds which allow precise control of the annealing process. This exclusive process yields a molecularly superior, unidirectionally solidified silver, as opposed to the conventional cast ingot with its haphazard internal crystallization. That is why our center conductors exhibit signal-transmission characteristics that are demonstrably freer from artifacts present in transmissions through copper and even through ordinary silver conductors, putting Zaolla cables in a separate class altogether from many other premium-cable brands currently available. In fact, the silver used in these Silverline cables is 99.9997% Pure Solid Silver! 

So, what is it about silver that makes it a far better conductor than copper for audio signal?  The answer lies in the atom itself: Current flows through a conductor when electrons are released from the atom's "incomplete outer shell" (the outer-most layer of orbiting electrons). Copper, with its Atomic Weight of only 29, holds 29 electrons in its orbit, but silver is a "fatter" atom, holding 47 electrons in its orbit. Those outer-shell electrons in the Silver atom are much more easily knocked out of orbit. Silver's relative "willingness" to let those outer electrons escape is the reason it makes such a good conductor.  In fact, silver is the most conductive metal on earth. 

Most of us have spent a lifetime with copper as the standard material for making electrical conductors. There is a large and impressive pool of anecdotal listening results based upon blends of copper and various cable geometries and dielectrics, and it teaches us that substantial differences in the sonic performance of these differing approaches do exist.  But these various approaches all have one thing in common: They are attempting to mitigate the signal degradation caused by the passage of that signal through copper.  When solid silver is used (especially our Ultra-Pure Solid Silver) you can throw out those esoteric approaches and get back to the basics, because solid-silver conductors like these approach, much more closely than copper cables can, the ideal of pure energy in/pure energy out.
 

"More definition."  "Fuller, richer sound."  "More air."  "Sensuous." These are the kinds of subjective responses we receive from our customers. But what is the best way to objectify these subjective "test results" with empirical data?  Let's let the engineers take over on this one: